COLOR THEORY

QUICK REFERENCE SHEET FOR DESIGNERS









ADDITIVE
CREATED WITH LIGT; START WITH BLACK. ADD COLOR, RGB


SUBTRATIVE
CREATED WITH INK; START WITH WHITE, ADD COLOR, CMYK



COLOR TYPES

PRIMARY


SECONDARY


TERTIARY


COMPLEMENTARY


ANALOGOUS




COLOR RELATIONSHIPS

Monochromatic


Complementary


Split Complementary


Double Complementary


Analogous


Traid



MEANINGS


RED: Intense, Fire & Blood, Energy, War, Bander, Love, Passionate, Strong


BLUE: Sky, Sea, Depth, Stability, Trust, Masculine, Tranquil


VIOLET: Royalty, Power, Nobility, Wealth, Ambition, Dignified, Mysterious.


YELLOW: Sunshine, Joy, Cheerfulness, Intellect, Energy, Attention-getter.


GREEN: Nature, Growth, Fertility, Freshness, Healing, Safety, Money


ORANGE: Warm, Stimulating, Enthusiasm, Happiness, Success, Creative, Autumn.

TERMS

CHROMA: How pure a hue is in relation to gray. | SATURATION: The degree of purity of a hue. | INTENSITY: The brigtness or dullness of a hue.
LUMINANCE / VALUE: A measure of the amount of light reflected from a hue | SHADE: A hue produced by the addition of blac. | TINT: A hue produced by the additino of white